Coleman The Tavistock Institute of Human Relations (2005) by unknow

Author:unknow
Format: epub
Published: 0101-01-01T00:00:00+00:00

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Munzenberg definitely shaped the ideas and methods put into practice by Bernays and Lewin. His legendary exploits in handling Leon Tepper the Kappelmeister of the Rot Kappell (Conductor of the "Red Orchestra" spy ring) made Munzenberg the master spy of every intelligence agency in existence. Tepper was trained by Munzenberg and he never got caught. Tepper was able to obtain all of the secrets of Britain and the United States in WWII. There was hardly a single secret plan the "allies" launched that was not already known to Tepper, who passed the information to the KGB and the GRU in Moscow.

In his field, Bernays was equally brilliant but I suspect that most of his ideas originated with his famous uncle Sigmund. As for his ideas on propaganda, there is little doubt that he "borrowed" from Munzenberg and this is reflected in the Bernays classic Propaganda that was published in 1928. The thesis of the book is that it is entirely proper and a natural right for government to organize public opinion to conform to official policies. We shall return to this subject later.

Munzenberg was bold enough to put his basic tenets about propaganda into practice well before Bernays, or Joseph Goebbels, the German Minister of Popular Enlightenment (as the Ministry of Propaganda was called.)

The propaganda specialist of the Nazi Party greatly admired Munzenberg's work and modeled his own propaganda program closely upon Munzenberg's methods. Goebbels always took care to credit Munzenberg as the "father" of propaganda even when few knew very little about him .

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